Have you ever experienced this thing when you just thinking about your new blog post, but nothing come to mind, and you don’t know what to write? Well! Mostly bloggers face this situation where they struggle and try to push…
Have you ever experienced this thing when you just thinking about your new blog post, but nothing come to mind, and you don’t know what to write? Well! Mostly bloggers face this situation where they struggle and try to push fresh and unique content out into the world.
You even start thinking: Is your blog written well? Will your blog get a positive response, or will it create a negative response? Or what worse….you’ll get no response at all?
While asking these kinds of questions to ourselves, we often throw the previous blog idea into the “not valuable content” bucket. This is why we often left with no blog idea knowing that we have to create a blog post but unable to create it because we are unable to decide exactly on which topic we want to write.
To wrap up this, today I am going to look at some tried and tested techniques to help you to find your next blog post ideas even when you left with no innovative blog post idea. The 7 techniques which I am going to explain can be used by any type of publisher or blogger, whether you create content for a public blog, website, or weekly newsletter.
# Audience Surveys
Audience Surveys is one of the best places to find your blog post idea. You can get a new idea by asking your audience, in fact, you can check out your own blog comment section to check your audience’s replies. You can even check replies on your Twitter account, and listen when people talk. There are various social media channels where you can get new blog ideas from your niche audience.
On your social media account, you’ll receive several comments on your post, some questions might be easy to answer but some needs elaboration. Those kinds of questions can be your next post.
Another best way to get a blog idea is to ask your audience about which topic they are interested in or want to read more.
There are various ways to generate content ideas for your blog and in this, your audience can help you:
Ask your audience for your next blog post
Sometimes, businesses assume that they know what their online users want to hear or want to read. But it’s not true. Sometimes, you have to conduct the audience survey so that you can have an idea of what your audience wants to read in your next blog post. It is a tricky method to ask your audience what they want to read or in which concept they are interested.You can create a rough list of topics and you can present it to your audience and collect their opinions by using one of these strategies:
- Ask them to vote for a specific topic as “yes” or “no”.
- Ask them to rank those topics in which they are interested.
- Ask them to choose their favourite 5 topics.
Remember one thing to include an option for “other” so that your audience can mention their favourite topic which you didn’t mention in your list. In this way, you can get help from your audience to generate new content ideas.
Check Blog comments to get an idea for your next blog post
When you discuss with any blogger that how you can get new content ideas for your blog, then their first suggestion will be to check your blog comments.
Whenever you write any blog that gets many comments, then you can review those comments to see the response, if it is a positive response, then see what about this blog inspires your community. You need to check:
- Do people care about this topic? If yes, then you can write more about this. You may even create a new category like those topics to make them more visible to your audience.
- Do people like your post format? Have you checked out an article or tool? If your audience liked your post format, then you can start creating similar posts.
Social media followers
You can start with the people who follow you on social media. You can visit their profiles to check what they are talking about. You can read through tweets, check their posts and check what brand they like the most.
Furthermore, if you have hundreds or even thousands of followers, then absolutely you’ll have a huge source of ideas. You can even post a question on your social media accounts to get various answers from your audience that what they like the most in your blog, or what they want to read on your blog post.
For example, you have a brand related to fashion, and you have a website where you write articles on new fashion trends. So, you can ask questions on your social media accounts to know what type of content they want to read on fashion.
Those answers will help you come up with new content ideas.
# Google Autocomplete
Before we get into detail, we should first understand what exactly Google auto-complete method is? Well! When you start typing in Google, a list of suggestions appears in front of you even before you finish typing. Maybe many of you are aware of this occurrence of a list. If you use this to your advantage, then you can get keyword phrases that others are typing in.
Now, I am going to explain it little more with examples:
Furthermore, you can also see the related searches at the bottom of the page:
Look at the above snapshot, as I’ve searched the term “digital marketing” and at the bottom of the page, you can see these related terms. From those terms, you can take your content idea. This is a good method to find content ideas for your blog because you know these topics are relevant to your audience. In addition to this, you can assume these related terms will be SEO friendly because you sourced them through Google.
How you can use Google Autocomplete to your advantage?
As you know, basically Google autocomplete is used to minimize the typing time of users, but nowadays it is used in many different ways to take advantage of this amazing feature. Marketers use this feature to:
- Get keyword suggestions
- Content ideas
- Learn about user-intent
No matter whether you’re a marketer, SEO expert, or a casual user, here are the best ways to use Google autocomplete feature:
Performing keyword research
Google autocomplete is an effective tool to perform keyword research. Furthermore, it is a great place where you can start your content development and also implement organic search strategies.
As you know, Google autocomplete shows keywords that will be based on popularity, and it is a great way to start your keyword planning for SEO. In addition to this, you can also find useful ideas of quality long-tail keywords.
It will be quite possible that many of you will be aware of long-tail keywords are useful when fulfilling content gaps. Also, it offers a variety of possibilities in terms of high-quality blog posts and educational content within your brand’s niche.
Learn about user-intent
Nowadays, search engine algorithm gives more value to search intent, so understanding search intent is important to ensure your goals for the page, it's messaging, and imagery. All of us know when page fully satisfies the user intent of the search query, then it performs well.
Google autocomplete shows the list of trending and popular terms searched by other people. So, you can take an idea from it which topic is in demand, and you can start writing on that topic by improving the quality of that specific topic.
# Answer The Public
Answer The Public is another tool that can help you to find new content ideas for your blog post. This tool is a free visual keyword research tool that provides you with a long list of questions related to your concerned topic.
How to use “Answer The Public” tool?
It is simple to use, you need to go to its homepage, and then enter the topic in which you are interested, and you can also choose any country from where you want to get answers, after that click on the search button, and you’ll get various answers.
The best part of this tool, it will show you the results in an interesting visual graphic, it will generate a wheel of questions related to your topic.
For example, I’ve written a random topic “web services” and it shows me a wheel of various questions related to my topic. Take a look at the given image:
The research will be organized by common questions such as where, how, who, what, and can, etc. But if it is difficult for you to follow this wheel then you can click on the “Data” option, and then questions will be arranged on several boxes related to the basic questions. For example:
This tool also suggests prepositions like without, versus, to, near etc. For example:
“Answer The Public” tool can be your daily tool for content development, even if you talk about articles on guest posts, blogs or other types of content.
# Competitor Research
Well! Competitor Research is also a good method of finding a new and trending topic for your blog post. If something works well for your peers and competitors, then it might also work well for you. Do a little research to find new keywords your competitors rank for and check their top articles that are performing well in search engines.
Basically, the idea behind competitor research is to identify opportunities where you can find new keywords to create some unique content. The most important thing to ask is, could you more elaborate or expand the topic which is already written and could you improve it? Could you add an interesting concept or explain existing content with a different method?
Another suggestion here is, don’t forget to write your ideas in your spreadsheet so that after some time or when needed you can revisit and explore it further.
You can subscribe to your competitor’s email campaign to keep track of what is working and what’s not. Keep an eye on their landing pages, webinars, white-papers, e-books and even product description to take an idea of what there are doing well and what’s not so well. You never know when an idea comes up.
But remember one thing, while conducting competitor’s research don’t just copy and paste their ideas. Try to do some changes and improve it in your way so that your audience can get a unique blog post on your website.
Many of you especially those who are beginners will be unaware of how to conduct competitor research. That’s why I am going to explain how you can conduct competitor research in simple steps. Let’s get started!
Research their content that has been most shared
Research and review your competitor’s content that is most shared because it will help you to have an idea of the type of content they are producing, and you can also use those ideas in a different method to engage more audience.
Find the latest topic in your niche
1. Do certain topics generate a lot of shares for your competitors?
If a topic, for example, “on-page SEO” generates a lot of shares for your competitors, and then it will be a good idea to create some content that relates to that topic.
2. Do certain formats (e.g. videos) receive more shares than regular posts?
If a video on a particular topic is getting a lot of shares, then you might want to post your own video if you are planning to create content on the same topic.
Don’t repeat your competitor’s post, the basic idea behind competitors research is to get a better idea of trending topics, and format in your niche to perform better.
Find their best backlinks
To improve your site’s visibility in Google’s search results, then you should have relevant backlinks from high-authority sites. Hence, it is important to know what type of content is getting links for your competitors.
If you succeed in finding the best backlinks of your competitor’s website, then it can help you to identify trending topics, so that you can create new and fresh content around the same topic.
# Keyword Research
Before you start writing your content, make sure you have already conducted keyword research. If not, then first conduct proper keyword research because it will help you to better understand the needs of the customers and what they want to read. This will ensure that you are generating accurate and optimal content for your audience and presenting your message in front of your potential customers.
Now, I am going to tell you how you can discover the best keywords for your website:
Identify your target market
To identify optimal keywords, first, you need to know who is searching around your niche and who are your current customers?
Ultimately, you need to determine what your customers want, by considering their needs you should create your keywords list. This thing will help you to more focus on your content to attract your customers.
Keep track of what type questions customers ask
Explore trending content in your niche
In this step, you need to explore your competitor’s and leader’s website content. Determine what topics you should avoid and what topics you need to improve. Also, consider one important thing that how you can make your content stand out from the crowd. Basically, you need to find that content which can help you to engage more customers.
Make a list of keywords
After the research phase, you can build a list of keywords that can help you to start writing your content for a blog or website. Focus on long-tail keywords because long-tail keywords have less competition as compared to short keywords.
While making a list of keywords, consider different target markets, and ensure that you have made a list of keywords for each group. The longer the keyword list you have, the more content you can create.
Use the keyword research tool
Once you have created your keyword list, now you can use any keyword research tool to know more about keywords you’ve selected by uploading those keywords into any keyword research tool.
I’ll recommend you some keyword research tools so that you can use them to get more information about the keywords and get an innovative content idea for your blog. Some of the best keyword research tools are listed below:
Let’s understand this topic by taking an example, here I am going to take “Ubersuggest” as my example to generate content ideas and keyword ideas as well.
Ubersuggest comes with a variety of features, some features I’ll explain here that would help you to find innovative content ideas for your next blog post. Let’s get started!
1. Enter a keyword into the search bar of the Ubersuggest:
2. After entering a keyword, next click on Keyword Ideas option from the left menu bar of the screen, and you’ll see a report that will look something like this:
Here, I’ve written a keyword “social media marketing”, and it shows me these results. You can simply choose a few keywords to start your next blog. Now, the next concern is your blog’s title or headline as you know it is so important for your blog because 8 out of 10 people most probably will read your headlines, but only 2 out of 10 will click through and read the entire post.
So, how you can create an impressive title or headline? How would you feel if someone gives you impressive and innovative titles for your blogs? Obviously, it will help you a lot, and it will reduce your time to find different headlines. Ubersuggest helps you to find headlines for your blog, and you just need to enter a keyword into Ubersuggest. It will look like this:
As I’ve entered the “social media marketing” keyword and it returns me a list of content ideas. Remember one thing, after entering a keyword, go to the left menu bar, and select Content Ideas option and it will return a list of different content ideas for your blog as shown above.
Choose a keyword and start writing around that keyword
After using any keyword research tool, you can now choose one or two keywords to start writing your content around those keywords. It is also helpful to consider SERPs of those keywords so that you can get a better understanding of what is already ranking and what content you are missing that you could create.
While writing your post, ensure that you are using keywords without sacrificing the readability of your post. Write content for your readers, not for web-crawlers.
# Google Trends
Google Trends is a keyword research tool that can help us in many ways. It can help you to find a new topic for your blog, and it shows the topics people are recently searched for. You can take help from it to know what is trending and in which topic people are interested.
Google Trends is easy to use, and you don’t even need to sign up for Google account to do searches. You can simply visit the Google Trends homepage and enter a search query to see the graph next to each title. For example, I would like to search “social media marketing”, look at the result:
Here, as you can see the graph is representing the scale from 0 to 100. When it shows 100, it is the moment in time when the entered term was most popular. Its popularity became low during November 24 – 30, 2019. You can also expand its search to the last five years to see more results.
Here, I am going to describe different ways to help you to come up with new content ideas for your WordPress blogs:
Determine seasonal trends
Basically, the idea behind determining seasonal trends is to publish your content when interest in a particular topic tends to spike. This will increase the popularity of your blog and help you to get a lot of traffic on your site.
Let’s take another example, suppose you have a website through which you offer digital marketing services, and now you want to publish content on “digital marketing”. Let’s see what will be the results:
Now, you can see when you should publish your content or on what time it is in popularity. However, there is another trick to know when your entered keyword will be on top or in trend, i.e. you can expand the range of your search, let’s say for five years:
Now, you can clearly see, people don’t want to think about this concept between November to December. You should publish your content whatever you’ve searched when there is a trend. Now, let’s sort all this:
- Spikes of interest can help you to know when you should publish related content.
- If there is a single spike that doesn’t mean there is a trend.
- You can verify potential trends by going back in time.
While searching for seasonal trends, all you need to have a keyword in your mind. If Google Trends shows you a graph representing it is not a time to publish searched content, and then choose its alternative option.
By default, Google trends will show you worldwide results, so if you want to find content to target a specific region of the world, then also you can do it to refine your results.
Identify how keywords perform in a particular region
Google Trends allows you to refine the searched results to specific countries. You can select countries that speak the English language. It is simple to do it, simply select the region from the drop-down. As I am going to take the same example of “digital marketing” and I have selected “The United States”. Now let’s check the results:
The idea behind choosing a region is that you can write content for your target audience. If the selected keyword doesn’t work well in the country you want to target, then you can choose an alternative keyword or topic.
Use relevant queries and topics to find new blog post ideas
In the previous sections, we were focusing on charts, but there is more data to look after that can help you. I am taking again a previous example of the “digital marketing” keyword. Now, you have already seen the graph after searching “digital marketing” keyword, now it’s time to scroll down to see more data. Let’s have a look:
“Related Topics” section represents what else your target audience search, except your keyword “digital marketing”. You can see its’ graph also if you want to see. However, if you want to do research on a particular keyword, you should look at the “Related queries” section. Let’s see what it represents when we search for “digital marketing” keyword:
The above results will come when you search for “digital marketing” related queries over the past five years. It is just an example, you can also check as per your requirements whether you want to see results over the past 12 months, or five years back results.
Many of you will be aware of how Quora works, here you can ask various questions, and someone will be there for you to answer your questions. Fortunately, this platform is great when you struggle to find new content ideas to write for your blogs.
Quora site is basically divided into different topics such as business, content writing, marketing, and many others. You can say it’s like a community where people can come to start a discussion and help each other.
There are different ways through which you can get amazing content ideas for your next blog. Before continuing with Quora, first, you need to sign-in on Quora. Consider the following points to know how you can find new content ideas using Quora:
Sign-up for Quora for Your next blog post
Of course, you need to sign-up for Quora to find new content ideas. As you know, Quora is a free tool so all you need to connect yourself with Quora through your email account or Facebook account. It will ask you to continue with Google or Facebook, and you can choose any one of them as per your choice.
After creating your account, you can also complete your profile. You should complete your profile because after all, you are going to be asking or answering questions on this platform. Other people who are on Quora will be able to see with whom they are talking and you can also introduce yourself, your business or blog as well.
In your profile, you can add your profile image, a concise bio with a link to your website, and many more. Now, come to the point that is how you can find awesome blog ideas:
Follow suitable “spaces”
One of the easiest methods to find new content ideas is by following topics that are most appropriate and related to your blog. Apart from this, Quora has introduced a new feature called “Spaces” that allows people to curate collections and make communities around shared interests. This thing enables you to find your target audience on Quora.
For example, you have a blogging website and you publish blogs around digital marketing. You can find new content ideas for your next blog by simply entering, let’s say you enter “digital marketing” and list of spaces will be opened in front of you, and you can select any one from them. For example:
Once you’ve selected any space, now you’ll see various questions and answers. See the following example:
As you can see, here I’ve highlighted two questions. You can take ideas from these types of questions to create fresh and unique content for your blog. Those both questions can be covered in your blog post. It’ll be up to you what you want to choose for your blog post. It is not necessary to choose only one space, you can visit various spaces to see a variety of questions from where you can take a new idea for your blog.
Ask the right questions
It is not only about reading questions and answers from others on Quora, in fact, you can also ask questions on this platform. But, when you want to know different content ideas for your blog, then you can also ask the right questions. But remember one thing, while asking any questions you need to focus on your target audience because that will allow you to create new blog posts that will help them.
When you ask the questions, then you’ll receive a response, and from those answers, you can get a great insight into your audience, and you come up with new content ideas.
Create content ideas for your next blog post
After spending some time on Quora, you’ll have a list of interesting questions, answers, and topics. Now, you can choose any topic to write for your next blog. Besides from creating long-form blog posts from the content ideas, you can also create engaging social media posts, content upgrades to increase email subscribers or you can also create a podcast based on the questions and answers.
Quora can give you various features to improve your customer service, promote your products, and many more. Remember one thing, after creating content based on a question, you can share it as your answer so that it can boost your Quora profile and engage more traffic on your blog.
Constantly coming up with new content ideas for your blog post can be difficult at times, even when you consistently post different types of blogs. In this post, I’ve shared 7 places from where you can find different and fresh content ideas for your next blog post, and it can be a big help for you when you next time struggle for new content ideas. The next time you sit down to write a new blog post for your audience will be much easier when you know what you should write for your target audience, and you know your audience is going to love your blog.